For personal injury firms
You already know speed-to-lead decides this. That is why you're bidding what you're bidding. The problem was never the belief — it's that nobody is at the desk at 11:40pm when the form comes in and the same claimant is filling out three more.
What a signed-case lead costs you in paid search
Contingency fee on one signed matter
Qualification lift replying in 5 minutes vs 30 (MIT/InsideSales)
What it asks
The questions a general-purpose bot doesn't know exist.
Are you currently represented by another attorney on this matter?
The single most important question, and the one a generic bot never asks. It stops the conversation immediately if the answer is yes.
What date did the accident happen?
Flags statute-of-limitations pressure at first contact instead of at intake review three days later.
Have you been seen by a doctor yet?
Untreated claimants are a different conversation, clinically and evidentially. You want to know before the consult, not during it.
Was a police report filed, and is there an insurance claim open?
Separates a workable file from a phone call, so your intake team spends the morning on the ones worth calling.
A real exchange
Web form → SMS · Thursday, 11:41pm
rear ended on the 405 today, my neck is killing me
I'm sorry — that sounds rough. I'm the intake assistant at Ruiz Injury Law, not an attorney, so I can't advise you on your claim, but I can get you in front of one. First, quickly: has any other attorney already taken this case?
no, you're the first place i messaged
Understood. Have you been seen by a doctor or urgent care since the collision today?
not yet, was going to see how i feel tomorrow
Noted, and I'll flag that for the attorney. Was a police report filed at the scene? And I can book you a free case review — there's an opening at 9:15am tomorrow, or 2pm.
yes report was filed. 9:15 works
Booked for 9:15am. You'll get a confirmation text. Marco will have this whole conversation in front of him before you speak.
Illustrative, not a customer transcript. It reflects how WeSet is configured for personal injury firms — your wording, your prices and your rules are set during setup.
The line it won't cross
It only ever responds. It never initiates.
WeSet replies to people who contacted your firm first, on the channel they used. It does not cold-message accident victims, it does not buy or scrape lists, and it cannot be configured to. Solicitation rules are the fastest way for a PI firm to acquire a bar complaint, and no lead is worth that. It also never estimates case value or predicts outcomes — those go straight to you.
Where your leads land
What we connect it to
Setup is done for you and the connection is built for your practice during onboarding — these aren't off-the-shelf plugins, and we'll tell you on the call what your stack needs.
What you're thinking
We already have a 24/7 answering service.
Most of them take a message. Ask yours a straight question: how many of last month's after-hours enquiries did they book onto a calendar, versus write down for someone to call back? The gap between those two numbers is what this is for.
Our intake is the whole business. I'm not handing it to a bot.
You shouldn't. WeSet covers the hours your intake team isn't there and hands over a screened, timestamped file for the morning. It's a night shift, not a replacement — and for the first week it drafts and you approve every reply.
What if it says something that creates liability?
It doesn't give legal advice, quote case values, or predict outcomes — it's constrained against all three and tested against them. Anything near those lines stops and escalates to you with the transcript attached.
We also work with
See it answer one of your own enquiries.
Fifteen minutes. Bring a real enquiry you got last week and we'll show you the reply it would have had within seconds of landing.